Effectiveness

DMA – Media Participation Study

Multi-media study by the Direct Marketing Association which identifies engagement as a key strategic strength of customer publications

Demand Report   |   Economic Impact Report   |   Participation Media   |   Type: Document   |   More info

Millward Brown – The Advantage Study

Unique effectiveness research series, offering reach and engagement scores across over 70 titles, and much more

Advantage Study   |   Type: Document   |   More info

Mintel - The Customer Publishing Industry, Nov 08

An independent review of the state of the industry, looking at patterns of accelerated growth and the development of digital solutions.

Mintel Report Nov 2008   |   Type: Document   |   More info