News
APA announces new partnership with Marketing Week
01 May 2012
Source:
Today we are proud to announce a new partnership with Marketing Week. We will be working with the title on a number of content marketing initiatives to showcase our members and their work, create a buzz around the content marketing industry and share our in depth insights with the marketing world.
The content marketing industry is estimated to be worth around £1bn, with fast growth in digital formats. Digital activity encompassing websites, e-zines, email, mobile applications and video now accounts for 37% of the industry, an increase of 22% since 2007 and 32 per cent since 2005, according to Mintel.
Ruth Mortimer, editor of Marketing Week, says: "We are always keen to give our readers access to exclusive research, insights and case studies that can aid them in their jobs. Our partnership with the APA will give us access to more material than ever before that will help us create great content for our audience.
Week in content marketing: 18 May 2012
18 May 2012
Source:
This week sees Wardour turn bookish for Brewin Dolphin, Argos teams up with Summersault for Multichannel Media Centre, Cedar's Do Not Disturb gets shortlisted for award, River Group turns 18, Intel launches employee curated digital magazine and Facebook shares some insights.
Monthly Research Presentation May: Trust
18 May 2012
Source:
As part of our ongoing research, this month we're exploring the issue of trust. Trust is a vital element to enhance readers and users and a core element of engagement. We've taken global research from Nielsen that demonstrates how content marketing delivers trust and relevance to a far greater extent than traditional communication.
August Media launches Butlins new Music Weekends magazine
18 May 2012
Source:
August Media has launched a new look for Butlins Music Weekends magazine. Featuring Britain's ‘Queen of Soul' Beverley Knight on the cover, the new magazine has a clean, sleek design with features including ‘must-pack fashion' and an interview with Altered Images frontwoman Clare Grogan.
Sainsbury's magazine editor Helena Lang appointed restaurant critic for Director magazine
17 May 2012
Source:
Helena Lang, editor of Britain's favourite food title, Sainsbury's magazine, has started a brand new restaurant column for the Institute of Directors (IoD) Director magazine.
