Content
In this month's monthly research presentation, we've taken insight into news content online and offline and used it to outline the benefits of using a magazine route to engage with a B2B audience. In the world of B2B comms, the medium helps deliver the message.
Monthly Research Presentation: The Medium is the Message
25 Jan 2012
Category: Research
Source:
In this month's monthly research presentation, we've taken insight into news content online and offline and used it to outline the benefits of using a magazine route to engage with a B2B audience. In the world of B2B comms, the medium helps deliver the message.
APA Members can download the full presentation here >>
